We were asked (part of Memac Ogilvy Bahrain) to brand the VIVA Cricket tournament and create in-situation mock-ups for the stadium, press conference venue, and everything that goes around it.
The idea was to create visuals that look like cricket branding but little bit more colourful and playful, with heavy VIVA branding. The excessive colour will help with visibility.
The branding identity has been inspired by the jerseys that were previously approved.
Off white has been added to represent cricket and black (neutral colour) to bring a touch of exclusivity to it. Those colours alone with pattern of the jerseys were taken to make a visual effect that will be carried throughout all the materials.