New footy team gets new identity – Zaprudje (Zagreb’s borough)


Recently founded 4th Croatian Aussie rules footy club approached LR51 to develop their identity. The requirement was to do something similar to Greater Wester Sydney Giants ( As for now, Zaprudje footy club is without nickname, but will try to get GWS Giants on board to become their first international sister club, and adopt the Giants nickname. The idea was to have a Z as a club logo, but in Australia Giants are laying in the most popular league, while footy here is not so popular, therefore people wouldn’t associate Z with footy, that’s why Z was merged with a footy and this is the final result. Colors are Giants’ charcoal and orange, while font is simple and bold, similar to GWS Giants.

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